Challenge:

“Label Phi had a strong expertise in corporate philanthropy but needed to build a scalable marketing and lead generation strategy to increase brand awareness and attract more clients.”

Background:

Label Phi is a leading consultancy that helps companies integrate philanthropy into their business strategy. While the firm had established credibility within the corporate philanthropy sector, it lacked a structured digital marketing strategy to generate consistent inbound leads and grow its market reach.

Objectives:
• Increase brand awareness and position Label Phi as a thought leader in philanthropy consulting
• Implement a scalable digital lead generation strategy
• Improve social media engagement and community growth
• Develop a conversion-driven acquisition funnel

Strategy & Implementation:

As Fractional CMO, I developed and executed a multi-channel marketing strategy that focused on brand positioning, inbound marketing, and performance-driven lead generation.

1. Optimizing Digital Presence & Thought Leadership

✅ Enhanced SEO strategy to improve search visibility for keywords related to philanthropy and corporate sponsorship
✅ Developed high-value content (blog articles, white papers, case studies) to attract decision-makers
✅ Built a LinkedIn thought leadership strategy to increase Label Phi’s industry influence

2. Lead Generation & Acquisition Funnel

💡 Inbound Marketing Strategy
• Created targeted lead magnets (guides, reports, and educational webinars)
• Launched an email nurture sequence for leads to drive conversions
• Built a content hub with industry insights to attract organic traffic

💡 Performance Marketing & Paid Ads
• Implemented LinkedIn Ads & Google Search Ads to reach corporate executives looking for philanthropy consulting
• Developed conversion-optimized landing pages to reduce Cost Per Lead (CPL)
• Set up retargeting campaigns to re-engage website visitors

3. Social Media Engagement & Community Building

📌 LinkedIn & Twitter Activation
• Established consistent posting schedule with industry trends, client success stories, and philanthropy insights
• Engaged with corporate decision-makers via LinkedIn networking and direct outreach

📌 Social Media Growth Tactics
• Ran LinkedIn lead gen ads targeting CEOs, CSR heads, and corporate foundations
• Hosted live Q&A sessions and panel discussions with industry experts

Key Takeaways:

✔️ A structured digital strategy is essential for niche consulting firms to scale their lead generation
✔️ Content marketing & thought leadership drive inbound traffic and brand credibility
✔️ Performance-driven paid campaigns help accelerate conversion rates and lower CAC

Next Steps:

Following these early wins, Label Phi is scaling its marketing strategy by:
✅ Expanding LinkedIn advertising & retargeting efforts
✅ Hosting more industry webinars & exclusive roundtable events
✅ Further refining SEO and inbound marketing for long-term organic growth